The Internet has changed the music industry in ways that make it easy for upcoming artists to successfully promote their music and make money, without the help of a record label.
Previously, the only way to really make it in the music industry was to send out demos to producers and record companies and hope that someone would sign you.
These days however, musicians are stepping away from the conventional paths to fame and success and are relying on the plentiful resources the Internet offers. Here are the top 6 ways to effectively promote your music online.
Build A Website
Several website platforms, namely WordPress, make it easy for you to create a personal website where you can promote your music to the masses.
The best part is that many of the themes available either for free, or to purchase, have been specifically designed for musicians. You can effortlessly upload music videos, songs and even incorporate e-commerce, so you can start selling your songs.
Luckily, you don’t need to be a tech genius to build your website as there are hundreds of free tutorials available online to help you if you get stuck. The following is a good example. Just take a look:
Create A YouTube Channel
Having a YouTube channel is an absolute must for any entrepreneur, especially musicians.
YouTube is one of the most powerful ways to drive traffic to your website and to build a solid reputation in such a competitive industry and it also makes it easy for you to post your music videos or songs to other Social Media channels.
Several famous artists, like Justin Bieber and The Weeknd were actually discovered on YouTube!
Upload Your Music To iTunes
Apple Music and iTunes are renowned for hosting the biggest online music library in the world. iTunes cleverly suggest new music and artists to listeners, based on what they are already listening to, making it easier for you to reach a bigger audience.
Add Your Music To Last.fm
Last.fm is an easy way for new fans to listen to your music. Simply upload your music to Last.fm, and you will be added to playlists with bands that your fans already listen to.
Facebook has revolutionized business through its ad platform, as well as business pages. Not only can you upload music videos and songs to your Facebook page and boost each post to attract more Page likes, you can now create video ads with specific targeting that allows you to reach the right people.
Reaching out to authority music blogs like Pitchfork and Stereogum is an excellent way to attract attention to your music. If a respected music blogger is reviewing your album, or posting your latest music- this will give you serious credibility and push you into the spotlight where you can easily be discovered.
Fortunately, most bloggers have their contact details visible on their sites so be sure to drop them a note via email, with a link to your latest song. You can also request that they link to your own website, which is one of the most effective ways to drive traffic to your site.